Perspective: form an exemplary titanium dioxide enterprise and gain a global reputation.

Mission: breathe new life into the country through improved performance and work for a brighter future for Yuxing, in recognition of its long history.

Managerial policy: safety first, prevention first, be people-oriented, have clean production, comply with the law, have technological innovations, continued improvement, and overall development.

Quality control: products that represent moral quality, product quality as the life of the enterprise, being customer-oriented and committed to developing the “Shengsheng” brand through technological innovation.

Environment: energy saving, emissions reduction, environmental protection, scientific development, a green chemical industry, and integrated utilization of resources.

Safety: love life, cherish life, make no dirty profits, prevent every accident.

Employee code of conduct: be a self-transcendent, responsible, virtuous person who strives to come in first place, cherish team spirit, be eager and creative.