The Jinan Yuxing Chemical Co held its conference on supplies and marketing for 2013, on the first working day after the Spring Festival holiday, with executives and sales and marketing, production, technology, and product development personnel taking part. The focus was on reducing operational costs, increasing efficiency, and improving operational quality overall, accompanied by a sales and marketing review for 2012 and arrangements for sales and marketing this year. Wen Hongtao, the GM and Party secretary, urged all sales and marketing personnel to work harder to meet overall expectations and to pay closer attention to company profits. Wen also asked for detailed work assignments for sales and marketing personnel and said he hoped they will reach all marketing and sales goals for 2013.